For ERP consulting firms, $5M-$30M
$2.5M in Pipeline. 30 Days.
Built From Zero.
A signal-driven sales engine for ERP consulting firms.
Land enterprise deals without the founder selling or depending on referrals.
You’re excellent at delivery. You have no system to sell it. That’s what this solves.
What really stops boutique ERP consulting firms from growing?
You built your firm on expertise and the delivery is world-class.
But every deal starts the same way: an unexpected referral. A partner gives you a subcontract. A Big 4 firm needs a specialist and you get paid at a fraction of your true value.
Here’s where most $10-$30M firms get stuck:
No leverage to go upmarket
No outreach system.
No one working pipeline while you’re heads-down on a go-live.
The market is changing fast.
66% of SAP customers won’t meet the December 2027 ECC deadline.
SAP projects are accelerating. Enterprise buyers are looking past the Big 4 for boutique firmswho move faster and cost less. The demand is there.
Does your firm have a sales engine to capture the demand?
How it works
The Signal to Sale System
Land mid-market & enterprise accounts with active buying signals and advance them to SOW.
Buying
Signal
Identify buying behavior before it hits an RFP, before competitors know there’s a deal.
Custom signal architecture: hiring patterns, executive moves, tech stack changes, budget triggers.
Under-the-radar opportunities your competitors aren’t competing for yet.
Executive
Outreach
Outreach driven by buyer data points:.career moves, social media activity, and online behavior.
Strategic one-pagers based on data. Champion, buyer, influencer each get a different angle.
Multi-channel activation: LinkedIn, Email, Phone, Thought Leadership.
End-to-end Closing
We advance the deal from first touch to signed SOW.
Discovery, scoping, proposal, and negotiation.
Economic buyer, champion, and influencers identified and advanced on every deal.
Expand accounts after the close increasing deal size by 3-5X
CASE STUDY: Boutique SAP Consulting Firm
9-year-old firm. Zero CRM.
No outreach system. No active pipeline.
Revenue depended entirely on the founder's network.
Exported 19,000 LinkedIn contacts. AI analysis enriched 150 VP/Director-level targets with active SAP migration signals. Built a 1,043-contact enriched CRM from scratch. Launched signal-driven outreach across LinkedIn, email, and phone.
3 DEALS IN 30 DAYS
$8BN German Manufacturer
- DevOps governance for SAP environment.
- Ran every discovery call, co-authored the SOW, managed the relationship at every stage.
- $90K core scope. $900K account ceiling. 29 days to SOW.
$6B State Government
- SAP PI/PO to Integration Suite migration. Identified the economic buyer directly.
- Budget window confirmed. Active SAP modernization program running through 2031.
- $600K core scope. $1.5M+ full account ceiling.
$10M ERP Advisory Firm
- One outreach message booked the first call.
- Partnership MSA agreement negotiated.
- $360K-$950K annual channel revenue. 2-3 deals per year projected.
BEFORE & AFTER
RESULTS IN 30 DAYS
| Before | After | |
|---|---|---|
| Pipeline | Referrals, word-of-mouth, and the founder's rolodex. No predictability. | $2.5M weighted pipeline. Zero founder involvement to originate. |
| CRM | None. No enriched contacts. No system. | 1,043 enriched VP/Director contacts. 150 actively worked. |
| Outreach | Generic messages. Automated templates. Zero replies. | 23% reply rate for VPs and Directors at $1B+ companies. |
| Deals | No SOWs. No active negotiations. Waiting for the phone to ring. | Enterprise SOW in 29 days. Gov client confirmed. Partner MSA negotiated. |
| Partner Channel | No strategic partners. Every deal started from scratch. Subcontracting for Big 4 at a fraction of the rate. | 3 partner channels seeded. Referral pipeline modeled. Deals arriving without founder origination. |
Signal to Sale vs. Everyone Else
| Signal to Sale | Hire a BD Rep | SDR Agency | |
|---|---|---|---|
| Understands the ERP buyer | Yes. Built in the SAP ecosystem. | 6-month ramp if they've never sold ERP. | No. They book meetings. They don't know your market. |
| First touch to SOW | Yes. Full cycle. | 6-12 months of hand-holding. | Calls get booked. Everything after is on you. |
| Time to pipeline | 30 days. Proven. | 6-12 months. $150K+ before a single deal. | 2-3 months. $8-15K/mo while they learn your market. |
| Works without the founder | Yes. Founder enters for technical depth only. | 6-12 months of hand-holding. | Calls get booked. Everything after is on you. |
| Skin in the game | Commission on closed deals. | Salary regardless of output. | Retainer regardless of quality. |
Who This Is For
Founders and CEOs of boutique ERP consulting firms. SAP, Oracle, NetSuite, Workday, Dynamics. $5M to $30M in revenue. 11 to 200 employees.
You built the firm on technical excellence and personal relationships. Your clients trust you with their most complex enterprise projects. But your pipeline depends entirely on you: your network, your reputation, your calendar.
There's no one generating deals while you're on a go-live. There's no system that survives your vacation.
Who This Is NOT For
You already have a proven sales system, closers, and consistently growing pipeline producing results. You're a staffing firm. You're below $5M with no delivery team. You want someone to run your LinkedIn and call it a pipeline.
About Ben Baxter
I build commercial engines for ERP consulting founders who’ve never needed to advertise. Technical people who built their firms on reputation and relationships, and have no repeatable system to reach enterprise buyers.
Most recently I built the entire commercial function at a boutique SAP consulting firm from zero. No CRM, no pipeline, no outreach system. In 30 days: $2.5M in weighted pipeline, a 23% reply rate against VPs and Directors at $1B+ companies, and three enterprise deals sourced and advanced to SOW without the founder originating any of them.
Before B2B, I built go-to-market and revenue systems for consumer brands (Nas Daily, Kinobody, Sarah Beth Yoga) and VC-backed startups at a New York agency. One of those startups, The Wager, was acquired by Yahoo in 2023. Different market, same problem: build the system that generates revenue without depending on one person’s network.
- $2.5M weighted pipeline built from zero in 30 days
- 23% reply rate on VP/Director targets at $1B+ companies
- 29 days from first touch to signed SOW
- 3 enterprise deals sourced without the founder originating
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